Experimental book designed to map a collection of typefaces.

The book provides an alternative type specimen for Monotype by using a linear based approach to showcase the typefaces, much like a conventional narrative structure. Each typeface is placed within its own section. The order of the typefaces has been determined by its characteristics and similarities with regard to the other typefaces. Progression through the book coincides with an advance through each link and typeface, with the similarity between typefaces decreasing further within. The visual style takes reference from mapping symbols and charts and uses these to interact with the typography.

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Rebrand of adhesive tape manufacturer Sellotape.